May
12
With Booze and Coffee Taboo, Utah Leads Nation in Eating Candy
Posted in: Uncategorized
A push by Hershey Co. to gather data on the nation’s candy-eating habits has uncovered the sweet-tooth capital of America: Utah.
The state buys confections at the highest rate in the nation — almost double the U.S. average — Hershey researchers found. Twizzlers are especially popular in the Salt Lake City area, according to the company.
More than 60% of Utah’s residents are Mormons, who typically abstain from alcohol, caffeine and tobacco. With those vices frowned upon, candy is an acceptable treat, said Glenn Christensen, a marketing professor Brigham Young University’s Marriott School of Management. Sweets are ubiquitous at family gatherings and church events, he said.
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