May
12
Olivier Francois on 'Game of Thrones' and Agency Tension
Posted in: Uncategorized
Olivier Francois, Fiat Chrysler’s chief marketing officer, isn’t giving up on his “Game of Thrones” dream.
To play on the royalty theme of the Chrysler 300’s “Kings & Queens of America” spot that launched last month, Mr. Francois wanted to use several cast members of the hit HBO series in the ad.
He said that was impossible for copyright reasons, but he was still able to secure his favorite actor in the series, Peter Dinklage, to narrate the spot. Mr. Francois, 53, wants to use multiple “Game of Thrones” cast members one day, saying that his dream is “still in the drawer.”
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