A Man Dreams of Harrah's Poker; It's TV's Newest Ads
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Toyota’s new deals are as fun as a day at the ballpark — so customers start doing the wave while checking out cars at the dealership. And a man finds inner peace by mentally ditching his girlfriend’s yoga class in favor of a Harrah’s Resort poker game. He’s nice enough to include the yoga class attendees in his gambling fantasy, of course.
Atop the engagement chart is a spot for Warner Brothers Games’ “Mortal Kombat X,” which added horror villain Jason Vorhees to its list of characters.
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