NBC Puts on a Show in Return to Radio City
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NBC on Monday morning kicked off broadcast TV’s Upfront Week in style, returning its annual pitch to Radio City Music Hall and giving buyers their first look at Neil Patrick Harris’s new variety show … with a little help from an unsuspecting MediaVest exec.
Following the standard blitz of clips from NBC’s new fall shows, Mr. Harris gave advertisers a good idea of what he has cooking with his new variety show, “Best Time Ever.” Grabbing the mic and heading into the audience, the entertainer stopped at an aisle seat to wish MediaVest’s Melissa Shapiro a happy birthday before going on to note that he was a little miffed at her not remembering their recent lunch together.
Mr. Harris went on to reveal that he’d hatched a scheme with NBC ad sales chief Linda Yaccarino that involved hidden cameras, a fake beard for NBC Broadcasting chairman Ted Harbert and a little tequila. All of which helped evoke Mr. Harris’s characterization of his show as a “fun, high-energy grab bag,” while allowing buyers and sellers to feel a little sense of chumminess before the (sometimes fractious) negotiations begin.
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