Upfront 2015: Your Guide to the Week's Presentations and Parties
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Despite predictions of the upfront’s demise, TV’s annual selling season retains its grip on advertisers’ imaginations and budgets, enough to fuel imitations such as the just-wrapped Digital Content NewFronts. And Upfront Week still attracts party-crashers including sellers of cinema advertising. But confident stage productions and casual party chatter this year will also mask some tension: After a soft upfront last year, executives are striving for a rebound. Complicated deals are meanwhile creating a thickening fog, making it harder than ever to tell who’s winning — network vs. network, and TV vs. its challengers.
Click on the map to see where and when the big presentations are unfolding this week. And read below to find out what you need to know about the upfronts in 2015.
Why It’s Time to Pull the Plug on the Upfront Hype Machine
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