Hasta La Creative!

The creative, out of GSD&M, is designed to spread the word that Red Nose Day is coming to America and that Walgreens is the only place where you can get the nose.

“It’s the power of the nose,” said Jay Russell, chief creative officer at GSD&M. “You’re not going to not hear about the red nose.” The agency also sought to keep the mood light and fun to match the tone of the event and Walgreens’ tagline: “The corner of happy and healthy.”

Comic Relief approached Walgreens, while it was in talks with NBC, to help bring Red Nose Day to America. “It was one meeting. … It was such a natural fit for us, we made the decision that day,” said Ms. Jordan. “It allows us to play into the happy side of happy and healthy, and have fun with the cause.”

Continue reading at AdAge.com