May
06
CVS Puts Media Business Into Review
Posted in: Uncategorized
CVS Health is readying a review of its media agency business.
WPP’s Mindshare is the incumbent on the media business and is expected to participate, according to a CVS spokeswoman. Pile is supporting the search, which comes a year after the search consultancy helped CVS with a creative agency review that saw the business move from Havas’ Arnold to Omnicom’s BBDO.
“As a matter of course, CVS Health is evaluating its agency partner for its media business,” said the CVS spokeswoman. “We anticipate completing the review this summer.”
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