Hasta La Creative!

Founded in 1715 during the enlightenment era, The Martell House is the oldest of the Great Cognac Houses. Symbol of French refinement, it is an invitation to discover cognacs of unequalled fineness, rich with a tercentenary know-how that has witnessed the greatest technological and historical evolutions.

For this occasion, The Martell House and TBWA Paris created a film that covers 300 years of History, Heritage and Know-How. The film is produced entirely in CGI, and tells the saga of the House from 1715 to today, it’s a ride through paintings, art and historical events unfolding. The look is perfect.

Using a single tracking sequence shot, the film begins with the founder on the lands of Cognac before chronologically embarking on a journey jumping between one key family figure to one House fact. Throughout the film, a metal route seems to tie the scenes with each other before revealing at the very end that these routes are in reality branches of a family tree retracing the House Legacy.
Created through a series of 16 photorealistic shots, the film is also a real technical challenge with nearly 2250 rendered images, over 5000 hours of rendering and no less than 1652 million polygones.

I expect that everyone who worked on this deserve to sit back and have a quiet moment with a fantastic cognac.

Remember kids, like they say in France : L’abus d’alcool est dangereux pour la santé. A consommer avec modération