May
04
Cheil Taps London Creatives for Seoul, TBWA's Fernandez Takes Global Gatorade Role
Posted in: Uncategorized
Cheil Worldwidehas appointed Dean Pinnington and Luke Ashton as global creative directors. The pair, who have recently been working as freelance creative consultants in London, will relocate to Seoul, and help lead Cheil’s global creative, reporting to Wain Choi, global VP-executive creative director of Cheil Worldwide. Ashton started as a copywriter and became one of DDB London’s youngest creative directors at 29. Pinnington began his career at Ogilvy & Mather and Collet Dickenson Pearce, and after several years as a creative consultant formed a freelance team with Ashton in 2008 to work at U.K. creative shops. Cheil’s global network includes McKinney, The Barbarian Group, Beattie McGuinness Bungay and Iris.
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