Hasta La Creative!

Some consumers think it’s bad enough when companies gather their data and use it to target what marketers would call “more relevant” ads. What do they dislike even more? When the data is wrong.

Now the Supreme Court is on the case. The high court on Monday said it would hear a case involving people-data-search firm Spokeo.com. In a nutshell, Virginia resident Thomas Robins sued Spokeo, claiming that incorrect data on his age and employment status among other things prevented him from getting hired. (It said he was employed though he wasn’t.)

A district court ruled he had no right to sue, then that was overturned. The Supreme Court will determine whether Spokeo violated the Fair Credit Reporting Act.

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