ANA and 4A's Form Task Force in Wake of Rebate Controversy
Posted in: UncategorizedThe Association of National Advertisers has joined the American Association of Advertising Agencies to create a task force on media transparency populated with heavy hitters from both the marketer and agency camps to address issues over U.S. media rebates sparked by a presentation from former Mediacom CEO Jon Mandel at an ANA event last month.
The task force, to be co-chaired by ANA CEO Bob Liodice and 4A’s CEO Nancy Hill, also includes marketing and media executives from the three biggest global advertisers — Procter & Gamble Co., Unilever and L’Oreal and media chiefs of the three largest agency holding companies — WPP, Publicis Groupe and Omnicom.
Two of those marketers — Unilever and L’Oreal — are currently conducting media reviews. And speculation has been rising that P&G may join them soon, particularly in the wake of efforts announced yesterday to consolidate agencies in an attempt to cut $500 million in agency and production costs. The growing scrutiny caused by the rebate controversy led Pivotal Research analyst Brian Wieser to downgrade four agency holding companies he covers April 13.
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