Hotwire Ad: 'You Have Nothing in Common With These Brave Souls'
Posted in: UncategorizedEvery weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Foot Locker returns with the latest installment in its series featuring Chicago Bulls star Joakim Noah. This time out, he’s telling children that his name means “awesome basketball player with great flowing hair.” Jeweler Jared promotes its Pandora Charm Bracelet as a slightly easier alternative to walking around town with a posse of your favorite things (assuming those favorite things include unicorns, life-size teddy bears and football players.)
And Hotwire breaks the news that you, the viewer, have nothing in common with brave travelers like Marco Polo, Sacajawea and Ferdinand Magellan. But that’s OK, because you’re “slightly adventurous” in your travels and Hotwire’s got you covered.
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