Hasta La Creative!

In order to more effectively cater to that touchy teen demographic, the latest campaign from Deutsch’s New York office manages to mash up Sixteen Candles, Pretty in Pink, and Mean Girls to promote client Benzac and its zit-killer cream…in spirit, at least.

“The Benzacs” is a teen insta-dramedy which largely takes place on the client’s Instagram page because, as any market research firm worth half a zit will tell you, that’s where the young people are these days (it has double the engagement rate of Facebook, DUH).

The work also includes TV spots set to air on MTV, Comedy Central, TeenNick, etc. Here’s the first episode, which chronicles the bumpy road to clear skin for Ivy, Cam, Oak and Essy:

The next entry reminds us that the key to all that super-clear skin is East Indian sandalwood, of course:

The campaign will run for three weeks on Instagram, and during that time bored teens will get to know Ivy, who really just wants to have clear skin (and that one cute boy)…

Here’s a basic plot summary:

Got it? It’s all about the “the fun, friendship and day-to-day teen drama” of high school with the added bonus of pimple-free skin.

If only we’d all been so (un)lucky.