Google's 'Mobilegeddon' Has Arrived for Sites That Aren't Mobile-Friendly
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Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms — publishers that try to game Google’s algorithm with keyword-laden headlines tied to content of questionable quality — shouldn’t show up as high on search results pages. Now the search giant is doing the same to any websites that don’t work well on mobile, a move that’s been termed “mobilegeddon.”
Here’s how Google described the changes when it announced them in February:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
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