Apr
17
Kmart's Joe Boxer Tracker Band Rewards Users for Doing Nothing
Posted in: Uncategorized
You’ve heard of the FitBit and other trackers that promote exercise and activity. Now there’s a tracker that will reward you for doing absolutely nothing.
Kmart is tapping into the fitness tracker trend with an “inactivity tracker” meant to promote the retailer’s Joe Boxer pajama brand.
Like the FitBit, the Inactivity Tracker connects to a mobile app, available on iOS and Android. Unlike other trackers, the app rewards users for laziness, or what it calls “chill time,” rather than fitness, allowing them to reach levels like “Couch Commander,” “Cryogenic” and “You Rock!” So people can feel better about binge watching Netflix’s “Daredevil” and lounging on the couch instead of enjoying the sunny spring weather.
Post a Comment