Hasta La Creative!

I recently attended an agency forum in Europe, populated by an impressive gathering of unapologetically talented agency leaders from across the globe. The calling was inspiring in that a key theme of the event was to think about ideas as platforms rather than as inspirations for a specific execution or format.

The point was that a great idea, now, is boundless. Things are made — some big, some small, some made by the public, some privately, some are liked, responded to, shared, edited, re-edited, appropriated, stolen, emboldened or bought.

Achieving this requires a change in agency mindset.

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