Hasta La Creative!

You might say Mr. Carl Jensen helped pave the way for ad-world do-gooderism. In April 1970 the former BBDO VP/Account Supervisor Carl Jensen went all “hippie” and left the agency to go back to school to study sociology at University of California, Santa Barbara. He also opened Apple Pie, a company dedicated to the “development, production, distribution and exhibition of peace oriented audio-visual devices through all forms of mass media.” Twenty-five percent of the company’s profits would go to a peace trust fund supporting anti-war groups. “If more business men were to turn their energies and skills to critical social issues, perhaps the nation wouldn’t be the frightening place it is today,” Mr. Jensen said.

Much was made of McCann’s new ownership of Sterling Cooper & Partners in last Sunday’s episode, but in the real world, the big news was that McCann owner Interpublic was going public. In 1969, Interpublic agencies billed an estimated $727,260,000 and had net profits of $4,778,206. Observers predicted a 27% public offering, which paralleled that of J.Walter Thompson.

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