Hasta La Creative!

Those of us at Ad Age headquarters could still hear the wails of fire trucks heading from midtown Manhattan to the scene of the March 26 explosion in the East Village when a certain sort of person rushed to social media to start posting.

No, I’m not talking about the disaster-tourists who notoriously posted Instagram photos of themselves mugging in front of the scene. Rather, I’m talking about the people who rushed to Twitter to talk about what a momentous event this could prove to be for Periscope, the new streaming-video app from Twitter.

Just because a thought crosses your mind doesn’t mean you should share it. It was crass to start a media-technology debate while buildings were still burning.

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