Hasta La Creative!

Iodine deficiency, and a list of associated medical issues, is an unfortunate reality for millions of women in rural India. Knowing this, Grey For Good, Grey Group Singapore’s newly formed philanthropic arm, teamed up with NGO and Neelvasant Medical Foundation and Research Center to address the problem, with further support from Talwar Bindi.

Since most women in India wear a bindi, they decided to make one that doubles as an iodine patch, providing provides its wearer with a daily dose of iodine. The creation was dubbed the “Life Saving Dot.” Iodine patches were handed out in medical camps across rural India, in villages including Badli (near New Delhi), Niphad-rural (Maharastra), Peth-tribal (Maharastra), and Kopergaon/Sinner (Maharastra), helping women who can’t afford iodine supplements receive the much-needed nutrient.

“Iodine deficiency disorder is a major nutritional problem and the Life Saving Dot is a simple, yet innovative preventive measure to a widespread problem in rural India,” said Ali Shabaz, chief creative officer of Grey Group Singapore. “This program can easily be extended to reach a larger population of women in India who need this vital mineral for a healthier life.”

Credits:

Grey Group Singapore:

Chief Creative Officer: Ali Shabaz

Copywriter: Ali Shabaz / Karn Singh

Art Director: Cinzia Crociani / Sudhir Pasumarty / Sandeep Bhardwaj / Giap How Tan

Designer: Cinzia Crociani / Sudhir Pasumarty / Sandeep Bhardwaj

Illustrator: Sudhir Pasumarty

Project Manager: Sandeep Bhardwaj

Account Director: Gaurav Arora

Account Manager: Marie Tan

Regional Director, PR & Corporate Communications: Huma Qureshi

Regional Corporate Communications Executive: Yanrong Pang

Greyworks:

Producer: Jacinta Loo

Editor: Timothy Lee

Editor: Bobby Aguila

Sound Designer / Composer: Marco Iodice

Director: Giovanni Fantoni Modena

DOP: Matte Chi

Production House: Hfilms Milan