Hasta La Creative!

Now that David&Goliath has introduced us to Jack in the Box’s new Buttery Jack via a Super Bowl ad, the L.A. agency has literally taken a big leap forward to promote the fast-food chain’s latest offering.

On March 25, the parties involved decided to launch a mini-takeover of sorts on the streets of Hollywood by unveiling an 80-foot long, 25-foot wide coupon for a buy one, get one free Buttery Jack.

With folks from the Guinness World Records on hand to witness the festivities (along with not-Ronald McDonald pitchman Jack, of course), the 2,000 square foot offering was officially deemed the “World’s Largest Coupon.”

As you can see, the crew faced some obstacles in its efforts to redeem their coupon but found a more viable path to ultimately enjoy their garlic butter-infused burgers. As an added bonus, the coupon was then available for all to photograph, share with #WorldsLargestCoupon, and redeem for themselves at any participating Jack in the Box.

At the very least, the stunt saved people some money.

Client: Jack in the Box

CMO & SVP Menu Innovation & Execution: Keith Guilbault

VP Menu Strategy & Innovation: Iwona Alter

Communications Manager: Lauren Ohlsson

Director of Innovation & Social Engagement: Jen Kennedy

Innovation Project Manger: Mikim Luu

Social Media Manager: Rah Mahtani

Agency:  David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery

Group Creative Director: Ben Purcell

Group Creative Director: Steve Yee

Sr. Art Director:  Rob Casillas

Sr. Copywriter:  Courtney Pulver

Director of Broadcast Production: Paul Albanese

Sr. Broadcast Producer: Karen Jean

Director of Print Services: Meredith Walsh

Group Account Director: Michele Tebbe

Account Director: Frith Dabkowski

Account Coordinator: Kristina Papillion

Sr. Project Manager: Lila Anton

PR Agency: MWW

Founder & CEO: Michael Kempner
EVP and General Manager, Western Region: JP Schuerman

Production Company: Grandesign

Executive Producer: Bob Ridgeway

Line Producer: Thomas Campbell

Sales Representative: Aileen Shaw

Printer of Coupon: BP Graphics

Editorial House: Spinach LA

Managing Director / Editor: Adam Bright

Cinematographer: Art Castle

Producer: Jonathan Carpio