Mar
30
FCB Named to Handle Bud Light Lime's New Summer Push
Posted in: Uncategorized
Interpublic’s FCB has picked up a new summer campaign for Bud Light Lime, adding to its Anheuser-Busch InBev business, a spokeswoman for A-B InBev confirmed.
The move comes less than three months after the agency’s Chicago and Toronto offices won Michlob Ultra, a growing brand in the A-B InBev portfolio, from Palm & Havas.
Omnicom’s BBDO has been handling Bud Light, Bud Light Lime and its Bud Light Ritas extensions, a line of fruity, margarita-inspired flavored malt beverages, via its Chicago and New York offices. BBDO will continue handling Bud Light, Platinum and the Bud Light Ritas franchise. At this point it appears FCB’s Lime win is on a project basis.
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