Mar
30
Chevy Liked Its Truck Effort So Much, It's Taking It National
Posted in: Uncategorized
Chevrolet this week will roll out a major advertising campaign, doubling down on the spoofy “focus group” imagery it has used in its rollout of the Colorado pickup.
Chevy will launch the “Real People, Not Actors” campaign in a series of media buys and dealer briefings planned across the country. The kickoff will coincide with the debuts of the next-generation Malibu sedan and Spark minicar at the New York auto show.
As part of the rollout, Chevy will sponsor ABC’s “Jimmy Kimmel Live!” late-night talk show throughout the week. Two of the shows will include a special performance by Van Halen to preview a summer reunion tour for the 1980s rock band.
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