Hasta La Creative!

Agencies, media partners and marketers continued to emphasize partnership and collaboration at the annual 4As Transformation conference, which returned to Austin, Texas, this year.

“There isn’t enough trust and respect within the client-agencies relationships,” Jonathan Mildenhall, the new CMO of Airbnb, proclaimed as he sat on stage next to his agency partner, Starcom. John Osborn, president and CEO of BBDO New York, drove home the point on the last day: “If you don’t know how to partner, you might as well get out of the way,” he said. “Because partnership is everything in this business today.”

But attendees also made plenty of time for topics that the best minds in the industry are grappling with, such as ad tech in TV and online ad fraud.

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