Daria Werbowy Dazzles for H&M's Spring Campaign: It's the Newest Ads on TV
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Benjamin Moore’s latest ad from its spring campaign features Natura paint, which is apparently so gentle on the senses that a baby sleeps through a crew of artists painting his or her room. Walmart offers its own chipper take on spring painting season. And when you wear H&M’s flowy, flower-child fashions, the world is your runway. (At a minimum, it’s supermodel Daria Werbowy’s runway.)
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
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