Hasta La Creative!

AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…”

In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of*” followed by “*and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band.

Credits:

Agency: Abbott Mead Vickers BBDO

Client: Currys PC World

Directors: The Bobbsey Twins From Homicide

Executive Creative Director: Alex Grieve

Executive Creative Director: Adrian Rossi

Producer: Andrew Studholme

Production Company: Blink

Executive Producer: James Bland

Agency Producer: Polly Lowles

Creative Director: Clark Edwards

DOP: Christopher Sabogal

Editor: Ed Cheeseman

Post Production: The Mill

Copywriter: Clark Edwards

Agency Planner: David Edwards

Agency Planner: Sarah Sternberg

TV Producer: Polly Lowles