Mar
25
The Uncarrier Comes to Enterprise
Posted in: Uncategorized
T-Mobile has upended the consumer telecom market. Can it do the same for enterprise?
That’s the plan.
Last week, the fourth-largest national operator (or third, if you ask its CEO) announced the ninth iteration of its splashy “Uncarrier” initiatives. This one focused on business. The carrier introduced a phone rate plan for corporate clients priced to undercut Verizon and AT&T. According to T-Mobile, their two rivals command nearly 90% of the $80 billion plus wireless enterprise market.
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