Apple, Sony, Dish Push OTT Viewing Over The Top
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Events from last week should get media buyers and marketers thinking about how to advertise in an over-the-top world.
Everyone from cable and satellite companies to technology players and networks themselves are devising ways to make TV more attractive to younger viewers, who have been less inclined to subscribe to traditional cable bundles that include hundreds of channels and a hefty price tag. But recent significant advances are signaling an imminent a la carte TV viewing environment.
Apple is readying an online TV service for the fall. The company is in talks with programmers for a slimmed-down TV bundle of about 25 channels, the Wall Street Journal reported. The service is expected to include broadcasters like ABC, CBS and Fox and will be priced around $30 per month.
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