Mar
23
Can The ‘Royal’ Ad Wheel Be Reinvented?
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Pardon me, would you have any (Grey Poupon) idea how long this ridiculous catchphrase can keep on keeping on?? Inexplicably, certain slogans become cultural phenomena.
One successful example involved the long-ago collaboration of Grey Poupon and Rolls-Royce. For 30 years, Rolls-Royce has been trying to shed the spread.
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