Burger King Launches Chicken Fries Emoji Keyboard
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Just a week after Burger King sent a chicken named Gloria on the road to choose what locations will offer Chicken Fries, the company has put the product on the menu nationally for an “unlimited” time.
The newly permanent item will be available starting today, with TV spots supporting the launch breaking March 26. When Burger King brought back Chicken Fries back last August after a nine-year absence, the chicken strips in fry formation sold out a few months.
It’s clear why the company is introducing them permanently. In November, the chain reported third quarter U.S. and Canada same-store sales rose 3.6%, largely because of the Chicken Fries reintroduction. The product helped fuel the biggest sales bump in the chain’s U.S. and Canada outlets in two years, according to Burger King.
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