Rachael Ray's Nutrish Set to Double Ad Spend This Year
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Rachael Ray’s pet food line Nutrish has unleashed a TV spot featuring dogs and a cat making a mess in the celebrity cook’s test kitchen.
The spot, created by Atlanta-based agency Moxie, will air for 19 weeks and marks the beginning of Nutrish’s biggest campaign to date. Nutrish’s advertising budget is set to double this year, according to the company. Brand sales are up 48% from the same period a year ago, and the brand expects to reach $300 million in retail sales by January 2016.
“This is our first full out national TV campaign. There’s still a lot of opportunity for us. There’s a decent part of the population who’s not aware of the brand,” said Steve Joyce, VP-marketing for Ainsworth Pet Nutrition. Ms. Ray partnered with Ainsworth to create the line of pet food in 2008.
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