Hasta La Creative!

In this year’s Super Bowl, A-B InBev launched an ad campaign for Budweiser called “Brewed the Hard Way.” The marketing people behind it will tell you the ad was meant to celebrate Bud as a macrobrew, but it also sent craft-beer fans crying into their over-hopped beer.

Now Budweiser is back with something called “This Bud’s for Brooklyn.” As you may know, Brooklyn was once Mecca for hipsterdom. Sure, many “real” hipsters now consider it, ya know, kinda sorta played out? Because, like, it’s so expensive and there’s too many people with money and families and stuff? And The New York Times writes about it?

But there are still plenty of people with facial hair and puffy coats and Warby Parker frames drinking artisanal bourbons and swishing seasonal craft brews, both of which are expensive and both of which demand rationalizations that make it sound like the product is not drunk juice but rather high art.

Continue reading at AdAge.com