Solid Start for 'iZombie,' 'One Big Happy' — Wildly Different Shows Scrapping for Same Time Slot
Posted in: UncategorizedThey may be two very distinct new shows fighting over the same patch of ground on Tuesday nights, but the preliminary numbers suggest that both “iZombie” and “One Big Happy” could find themselves crawling and scratching their way to a berth in the fall prime-time lineup.
According to Nielsen fast national data, the premiere of the CW’s “iZombie” scared up 2.34 million viewers in the 9 p.m. time slot, making it the network’s second most-watched series debut of the season. (Lead-in “The Flash” bowed on Oct. 7 to a network-record 4.83 million viewers.) With an average 0.9 in the adults 18-49 demo, “iZombie” not only tied the season average of time-slot precursor “Supernatural,” but it also beat Fox’s “New Girl” and “The Mindy Project” outright.
Given that a single ratings point represents 1% of 18-to-49-year-olds with TVs, “iZombie” drew on the order of 1.14 million members of the advertiser-coveted demo.
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