Visa CMO: We're a Tech Company, and We're Hiring Like One
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Visa wasn’t an official sponsor at this year’s South by Southwest, but it sure wanted to make a splash. The financial brand launched its “Everywhere Initiative,” a marketing platform aimed at roping in startups to promote its payments products and broaden its appeal with millennials. It renewed its NFL sponsorship too, packing venues with a trio of league stars and, later, a surprise John Legend concert.
Visa is also sticking around once the festival ends.
The company plans to hire 500 engineers in Austin this year, Antonio Lucio, global CMO of Visa, told Ad Age. It will add to the chunk of its workforce the company characterizes as tech — roughly 64% now, per Mr. Lucio — and help it brandish credentials in the sector that’s bleeding into its turf.
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