Mar
16
When Predicting Behavior, Marketers Get In Their Own Way
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Many marketing professionals are drawn to the industry due to the opportunity to learn and test ideas about how consumers think, and why they think the way they do about goods and services. We like to think that we have a good grasp on what consumers like, how they want to receive their products.
If we don’t know, then we implement methods that should enlighten us.
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