Hasta La Creative!

Category: Beyond Madison Avenue
Summary: When we cover marketing and advertising, the overarching point is that we are in the profession to help consumers choose an option that will best fit their wants and needs. That’s it. When we remove the fluff, the pomp and circumstance, our goal as communicators is to display information and influence decisions.

But we have to assume that our consumers know exactly what they want.

In the field of behavioral economics, there have been plenty of studies suggesting that although consumers have the best intentions of following their emotional and logical desires…