Jacks are Better: Copywriting for All Trades

Category: Beyond Madison Avenue
Summary: One of the many great things about being a copywriter is that you never truly get dealt the same hand twice. I started out writing voice-over copy for realty television programs. I did a lot of it. I became very good at it, but I expanded quickly beyond it, drafting text for window-treatment companies, product-packaging businesses, energy providers, and more.

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