Mind The Gap: AdLand and Academia

Category: Beyond Madison Avenue
Summary: While we were totally immersed in the professional advertising industry, we made it a point to keep a connection with the schools and universities within our community. We judged DECA events on the state level, and spoke at colleges about our path from college to career and our hits and misses as a young professional.

We see several professional marketers doing the same, but it takes the initiative of the individual to really build that bridge between AdLand and the academic world.

In reality, there should be no such gap.

The AAA, or American Academy of Advertising, is hosting a conference at the end of the month in Chicago, not only highlighting the fact, but a host more questions and issues we have been asking and reproposing for years.

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