Advertising Works When the Alum is Successful

Category: Beyond Madison Avenue
Summary: Whenever we talk college support of advertising, we must bring up the alumni.

Nothing wrong with that, because as alumni from Elon University, we would love nothing more than more talk about the university.

Another school is making some noise. The University of South Florida has a certain alum by the name of Jordan Zimmerman — yes, that Zimmerman, of Zimmerman Advertising — who decided to donate nearly $10 million dollars to his school.

USF’s advertising school is already named after him…

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