Hasta La Creative!

In a very unfortunate “scoop,” The New York Post’s always-reliable Page Six reports that the real party this past weekend was nowhere near Austin.

Commonwealth//McCann’s newest EVP and global strategy/research director Jonathan Disegi apparently chose the wrong time to visit Bergdorf Goodman’s upscale restaurant on Fifth Avenue.

Gossip queen Liz Smith does not tell us whether Disegi is a regular at the $30 salad spot, but a few unnamed onlookers seem quite certain that he “staggered” into the bar “completely loaded” early Saturday afternoon.

One of Smith’s witnesses claims that he “was bragging to strangers around him that he was in advertising” in a space packed with “a few top female media executives, shoppers and patrons arriving for the afternoon tea service” before a very early start got the best of him.

McCann signed Disegi in January as part of a standard New Year restaffing initiative; he previously spent nearly five years as global planning director at JWT New York after holding a similar position at Lowe and Partners from 2002 to 2010.

The executive got wind of the pending Post story on Sunday and asked Smith not to publish it, writing “I made a mistake, and I feel terrible.”

She declined.

(Pic via The Wall Street Journal)