Hasta La Creative!

Remember when The Atlantic ran a native ad for the Church of Scientology, tried to control the negative comments flooding in and wound up having to pull the whole thing down? After some reflection and the institution of a new policy, The Atlantic’s native ad program fueled a 31% increase in ad sales last year and is contributing more and more to its bottom line.

That’s what we’re calling a “fail fast-forward” at the upcoming Ad Age Digital Conference, where industry leaders will talk frankly about how failing fast and regrouping quickly placed them on the path to bigger triumphs.

Our post-digital landscape is overflowing with iterations, so it’s the perfect place to move forward after a misstep, newly armed with insight. At the Ad Age Digital Conference on April 14 and 15 in New York, attendees will hear powerful, straight-talk stories about that process from Jenna Fagnan, president at Tequila Avin; Meredith Kopit Levien, exec VP-advertising at The New York Times; Sabrina Caluori, VP-digital and social media at HBO; and Blake Cahill, global head of digital and social marketing at Philips.

Continue reading at AdAge.com