Lionel Messi (and 180LA) Keep Adidas Atop Most Engaging Ads
Posted in: UncategorizedEvery weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Cheerios promotes its multi-grain cereal down on the farm. Lowe’s updates the deck with the aid of the Greeks. And Jewish grandmother recipes are pitted against one another for dating site JDate.com.
With its dramatic “Take It” spot from agency 180LA, meanwhile, Adidas continues to command the lead for most engaging spot over the past week. But Adidas today confirmed that it was moving its global sports business to 72andSunny. “We’ve made incredible work for Adidas throughout the years,” a spokeswoman for 180LA told Ad Age in a statement. “We were asked to remain on their agency roster but we’ve decided to open up the category for new creative opportunities.”
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