Mar
11
Netflix Goes Native on The Atlantic to Promote 'House of Cards'
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Netflix is paying The Atlantic a sum in the six figures to create a lengthy, reported article with interactive charts and a video exploring the dynamic between certain U.S. presidents and their wives — including the fictitious first couple in the Netflix original series “House of Cards.”
The article, called “The Ascent,” is a native ad created by The Atlantic’s in-house marketing shop, Re:think, and appeared on The Atlantic’s website on Wednesday. It promotes the third season of “House of Cards.”
It is an interesting piece, especially if you’re really into first couples — although anyone who is that into first couples probably knows topics covered already.
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