Mar
11
Is Cond Nast Overselling the Apple Watch? Jony Ive, Apple's Design Star, to Headline Cond Luxury Forum
Posted in: UncategorizedJony Ive, Apple’s celebrated senior VP of design and a creator of its new Watch, has picked up the opening speaker slot at the Cond Nast International Luxury Conference in Florence next month. The public appearance, a rarity for the Apple executive, is the latest example of Apple trying in insinuate itself in the fashion world.
That’s been mixed going so far, but Cond Nast is game, at least according to a statement by Suzy Menkes, International Vogue editor and conference curator:
Apple is now a powerful part of the luxury industry. The iPhone, iPad, and the upcoming Apple Watch are in direct competition with handbags, timepieces and high end accessories. I want Jony Ive to tell the conference delegates where 21st century luxury is headed.
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