Tool Adds VR to its Offerings, Go Signs Chris Nelson and More
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Los Angeles production company Go has added director Chris Nelson to its roster for U.S. commercial representation. Nelson has directed spots for brands such as ESPN, HBO, Gatorade, Go Daddy, Reebok and Miller, and won awards including a Cannes Lions Grand Prix for HBO’s “Voyeur” project, which he co-directed out of BBDO New York. His first feature, “Ass Backwards,” made its debut at the 2013 Sundance Film Festival, and his second, comedy “Date and Switch”, was released by Lionsgate in 2014. He is currently in development on his third feature project, the Hilary Swank-produced “Liv,” for Black Label Media.
Tool has expanded its division that focuses on experiential and VR projects for the commercial and entertainment industries. Recently hired integrated executive producer, Steve Gould, will support the division under the leadership of Tool’s managing partner, digital Dustin Callif and live action managing director Oliver Fuselier. Projects have included the recent Google Cardboard VR film project for Converse and Anomaly.
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