Mar
11
What the Changing Role of Social-Media Influence Means for Brands
Posted in: UncategorizedIf you thought the sea change caused by social media was hitting a plateau, think again. For over two years, CivicScience has tracked a survey question that asks U.S. consumers what influences them more when it comes to what they buy, where they eat and what they watch: TV ads, Internet ads or chatter they see on social media. Watching this trend line over time reveals some interesting findings.
TV’s influence on consumer behavior is shrinking
In 2014, the dominance of TV’s influence shrunk significantly over the prior year. In fact, at times during the year, TV and social media were on par.
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