Mar
11
Delta Woos Hollywood With Invite-Only Party Plane to SXSW
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Everyone on Delta Air Lines’ 11:30 a.m. flight from Los Angeles to the South by Southwest festival on Friday will get expedited security processing, complimentary cocktails and a chance to win first-class tickets to London and New York.
Good luck booking a seat. This is an invitation-only junket to Austin, part of Delta’s bid to grab more of the entertainment industry’s travel business, which the carrier estimates is worth $1 billion a year.
The handpicked high-fliers paid $247 each to rub shoulders and share armrests on a new Boeing Co. 737-900ER. Delta’s not identifying the passengers, but when it dispatched a special jetliner to the Sundance Film Festival in February, those on board included actors Kristen Wiig and Emile Hirsch.
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