Hasta La Creative!

For those CNN critics who said the cable news giant shouldn’t veer from its strategy as a leader in breaking news, CNN President Jeff Zucker says “we can walk and chew gum at the same time.”

He is alluding to CNN’s efforts to balance original programming with breaking news, which will continue to be the focus as CNN heads into the annual upfront selling season, when networks look to offload a bulk of their ad inventory.

Since Mr. Zucker took the helm of the cable news giant in January 2012, CNN has put 12 original series on air and has also increased its hours of news programming, Mr. Zucker said in an interview. “This is what differentiates us from those just doing cable news,” he said.

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