Mar
10
Train or Die: Ad Tech Needs to Partner With Agencies and Brands to Help Train Talent
Posted in: Uncategorized
Over the past year, we’ve seen more and more brands start to build their own in-house media teams. Doing so requires tapping into a pool of digital marketing talent — and it’s this factor that is leading some in the industry to wonder whether there is enough talent for this trend to scale.
There is, depending on how you define “enough.”
Within the media ecosystem — brands, agencies and ad tech — there’s certainly enough talent to feed the programmatic beast we know right now. But the beast is getting bigger.
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