Nokia Taps Wired for Seven-Figure Content-Marketing Campaign
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Nokia — the technology supplier, not the mobile phones — wants to remind you it still exists.
The Finnish company, which sold its phone business to Microsoft last year and makes most of its money from selling equipment to telecomm giants like Verizon and Sprint, is paying Wired magazine to produce an editorial-style website called MakeTechHuman that aims “to start a conversation about where technology is taking humanity.” Topics will likely include security, privacy and jobs.
The year-long, multi-million dollar campaign — which includes print ads and events — is “really both about showing that Nokia is still not just alive but strong and also contributing to resolving some big global issues,” according to Barry French, head of marketing and corporate affairs at Nokia, which marks its 150th anniversary this year.
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