Mar
09
Havas Worldwide CEO Andrew Benett on the Reality of Digital TV
Posted in: Uncategorized
Andrew Benett, global CEO at Havas Worldwide and Havas Creative Group, came up on the creative side of the ad business. But he forsees a future of hyper-targeting, in which creative depends on media, and media relies on creative.
He talked to Ad Age about what exactly that means and how agencies are coping with having to produce versions of their work for diversifying formats and splintering audience targets.
Ad Age: Is TV really going digital? What does that mean for advertising?
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